Radio Programming Is Communication

Basiclly,communication is the social process through which one person (the communicator) elicits responses from another person ( the communicant) by the use of simbols. The communicator in radio programming is far more apt to be a group than an individual. Radio broadcasting is customarily an ensemble task in which numbers of people have a part : announcers, musicians, engineers, writers, publicists and other. The communicant in radio programming is almost always a number of a large group- the audience.