Presenting On Radio

It is the lot of broadcasters, as most will admit, constantly to be seen as inferior to television presenters. Sadly they often secretly beleive it themselves and struggle desperately to get in front of a camera, regardless of their suitability. The two mediums, whilst requiring many of the same skills, also demand different abilities. Television is technically more complicated and, I beleive, more stressful and cumbersome; it is certainly not true that because you have mastered it you can slip easily in to radio. There is a closeners to the audience which the presenter, potentially, much loved but also extremely vulnerable. Radio is not just TV without the picture.

Creating A Sound And Style

Radio is a remarkably intimate medium. Every presenter says you should imaging you mum, partner or friend and talk only to them. If there is a golden rule, this is it. But you need to do more than this. A presenter either spontaneously, or else deliberately, will create a sound that will become a 'USP' (unique selling point)- something that marks you out from the rest. Since you can only be yourself this involves developing certain of your prefered characteristics. Maybe you are forth- right by nature or maybe gentle and coaxing with people; these traits will form a style that 'brands' you. At the same time, when you're starting out it's as well to be able to adapt your sound so that you maximize your job oppotunities and get heaps of experience.