The Manager's Duties And Responsibilities

A primary objective of the station manager is to operate in a manner that generates the most profit, while maintaining a positive an productive attitude among station employees. This is more of a challenge than it may seem at first, claims radio broadcaster Cliff Shank."In order to meet the responsibility that you are faced with daily, you really have to be an expert in so many areas: Sales, marketing, finance, legal matters, technical, governmental, and programming.